Did you watch the live broadcast on K24TV? Were you at the Safaricom Kasarani stadium? Or were you just following online? Yes, i am talking about the Groove Awards which took place yesterday. It was a thrilling ceremony i gather. Here is the full winners list from Hapa Kenya Blog and a few things that i found gamechanging for the ceremony….
Things to like:
*The extensive use of social media to market the nominees
*The use of different hashtags and not just the usual #GrooveAwards2016. A hashtag that was also in use was #ComeAsYouAre. This ensured more engagement with fans in attendance
*The live broadcast of the show. This was a win for both K24TV and the ceremony
It was a successful, well-markted awards ceremony. Here are the winners: